unconventional. is an outlet that empowers Asian American Pacific Islander (AAPI) youth. After noticing how her peers were hesitant to embrace or truly understand their own cultures, Parvathy felt it was important to start unconventional. to give teenagers and youth growing up away from their county of origin the chance to see how they are not alone.

unconventional. gives AAPI youth the ability to express their stories of how they embraced their own cultures. Additionally, it gives youth the opportunity to view how successful professionals have embraced their own unconventionality.